When tackling change and transformation, it can often feel overwhelming – does it have to be so hard?
Many organisations grapple with the complexities and challenges that come with such initiatives. However, as transformation advisor Gary Burke highlighted in his insightful session, transformation doesn’t have to be as difficult as it’s often perceived. Here are some key takeaways and valuable lessons to inspire a fresh perspective on navigating transformation.
Understanding the Difference Between Change and Transformation
One of the most fundamental points Gary makes is the distinction between change and transformation. While change often focuses on improving specific areas or processes, transformation is a step change that redefines how organisations operate. Using a vivid analogy, he compares change to redecorating a house and transformation to building an extension. The former updates what exists; the latter creates something entirely new, requiring new foundations and a broader vision.
The Iceberg of Transformation
Transformation programs are complex, much like an iceberg. The visible, above-the-surface activities are just the beginning. The majority of the work lies beneath the surface – unseen but critical to success. Ignoring these foundational elements can lead to a metaphorical Titanic-like collision, with organisations facing stalled progress, mounting costs, and unmet objectives. Gary emphasises the importance of understanding this hidden complexity to avoid common pitfalls.
The Importance of Shared Terminology
Language can be a barrier to successful transformation. Terms like “transformation” are often abstract and open to interpretation. Without a shared understanding within the organisation, efforts can quickly become misaligned. Organisations can establish a common language that everyone agrees on – defining what transformation means for their specific context to create clarity and focus.
Two Sides of Change
Successful transformation requires addressing two distinct components:
- Achieving the outcomes: This involves all the activities necessary to reach the desired future state.
- Adjusting to the new normal: Supporting individuals and teams as they adapt to changes until they become part of daily operations.
Neglecting either side risks incomplete adoption and diminished benefits.
Misconceptions About Transformation Failure Rates
A widely quoted figure is that 70% of transformation programs fail. However, Gary debunks this as a myth rooted in misinterpretations of older studies and opinions. He cautions against accepting such statistics at face value and highlights the need to focus on clear definitions of success and realistic expectations for costs and benefits.
The Transformation Lens
Leadership plays a crucial role in the success of transformation initiatives. Gary stresses the importance of adopting a “transformation lens”—a holistic perspective that goes beyond functional silos to consider cross-functional impacts and complexities. Leaders must align their objectives, understand the broader picture, and approach transformation with a clear, unified vision.
The Role of Operating Models
Transformation efforts often stumble due to a poor grasp of the organisation’s current operating model. Gary draws a parallel between understanding your starting point on a journey and knowing your current operating state before embarking on transformation. Without this understanding, organisations risk making flawed assumptions and setting off in the wrong direction.
He explains the difference between a business model (what an organisation does to create value) and an operating model (how the organisation supports and delivers its business model). Both must be carefully aligned to achieve strategic goals effectively.
Horizontal vs Vertical Thinking
Traditional organisational structures often foster a vertical, siloed way of thinking, which can hinder transformation. Gary advocates for a horizontal perspective—viewing the organisation as an interconnected whole. This mindset shift enables better collaboration, more effective decision-making, and a greater ability to adapt to change.
Common Pitfalls and How to Avoid Them
Gary highlights two root causes for transformation challenges:
- Lack of understanding: Misjudging the complexity and scale of transformation leads to unrealistic expectations and underpreparedness.
- Inappropriate capability: Both internal teams and external partners may lack the necessary skills or alignment with organisational objectives.
Avoiding these pitfalls requires a clear understanding of what transformation entails, sufficient expertise, and alignment of goals across all stakeholders.
Analogies That Resonate
Throughout the session, Gary uses relatable analogies to simplify complex ideas. For instance:
- Moving house: Represents the dual aspects of change—achieving new outcomes and adapting to them.
- Cooking for friends vs. a banquet: Illustrates the difference in skills and preparation needed for small changes versus large-scale transformations.
These analogies not only clarify concepts but also make them accessible and memorable.
Building the Foundations for Success
Transformation should be approached with the same diligence as building a house. Without solid foundations—clear goals, shared understanding, and appropriate resources – the entire effort risks collapse. Transformation is challenging, but with the right tools, mindset, and expertise, organisations can navigate it successfully.
Why Watch the Full Session?
This article captures just a snapshot of Gary Burke’s engaging and practical session. His expertise and real-world examples provide invaluable guidance for navigating the complexities of transformation.
Empower yourself and your organisation to approach transformation with clarity and confidence. Whether you’re leading a transformation program or supporting one, the lessons shared here will undoubtedly enhance your understanding and capability.
To dive deeper into these insights and explore additional strategies for success, head to the Member Hub to watch the full session.
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